Brand StrategySupporting capability

Understand your audience, capture what makes your business special, and give your content, events, and partnerships one clear direction.

Maria Romano seated in a bright interior

Where it fits

Brand strategy is the starting point for the work delivered through Mr. Creative, The Mr. Collective, Mr. Social, and Mr. Connected. Maria’s years in nightlife, hospitality, and dining shape how she reads an audience.

What we can help with

The thinking behind the work

Strategy and storytelling, brought together before the cameras come out.

01

Audience understanding

Who you are selling to, what draws them to a brand like yours, and what keeps them coming back.

02

Identity and story

What makes your business special, put into a voice and story your audience will recognize.

03

Creative direction

A direction that keeps your content, social media, events, and partnerships consistent.

Who it suits

A good fit for

  • New businesses deciding how to present themselves
  • Established brands whose content feels inconsistent
  • Businesses planning a launch, refresh, or new audience

Brand strategy usually shapes work delivered through the four offerings. What it includes is discussed for each project.

Before you email

Helpful to mention

  • How you describe your business today
  • Who you want to reach, and who you reach now
  • Any launch, refresh, or change you are planning

Don’t have every answer yet? That’s fine. Scope, timing, and pricing are discussed for each project.

Process

How it starts

Every project is scoped to your business. Nothing here is a fixed package: deliverables, approvals, timing, and pricing are discussed with you directly.

01

Understand the brand

Start with your audience, your identity, and your goals.

02

Shape the direction

Bring strategy and storytelling together into one direction.

03

Put it to work

Carry the direction into content, social media, events, and partnerships.

Our offerings

Four ways to connect.

Most brands combine offerings. Start with one, or let us connect the pieces.

A Few Things to Know

Straight answers about how Mr. Marketing Group works.

Our four offerings bring together content production and social media through Mr. Creative; UGC and influencer marketing through The Mr. Collective; events and experiences through Mr. Social; and brand partnerships through Mr. Connected.

Still deciding? Maria can tailor a proposal to your brand.

Supporting capability

Let’s shape the right scope.

Email Maria with a short note about your business, what you need, and your timing. Or call if you would rather talk it through.