The Mr. CollectiveUGC & Influencer Marketing
We match your brand with creators who fit its identity and audience, then manage the creative direction and coordination behind each collaboration.
What the work looks like
The film above is a creator collaboration at Tuscan Cove: a custom burger named after the creator, made with the chef, and presented on camera as a month-long menu item. See the Tuscan Cove project.
The Mr. Collective works with outside creators. If you want content made by the Mr. Marketing Group team, see Mr. Creative.
Creators who fit your brand
A creator program developed by Mr. Marketing Group, backed by its content, social media, and hospitality experience.
01
Creator matching
Finding creators whose style and audience fit your brand and the people you want to reach.
02
Creative direction and coordination
Briefing creators, coordinating visits and shoots, and keeping each collaboration focused on a clear purpose.
03
UGC and campaign content
Product features, lifestyle videos, restaurant visits, hotel experiences, and event coverage made with creators.
Who it suits
A good fit for
- Restaurants, hotels, and venues that want creators to visit and share the experience
- Brands launching a product or menu item that needs authentic short-form content
- Businesses that want to reach new audiences through people those audiences already follow
Creator selection, content usage, and any creator fees are discussed for each campaign. No results or follower numbers are promised.
Before you email
Helpful to mention
- What you want creators to feature
- The audience you want to reach
- Whether you want content for your own channels, the creators’ channels, or both
- Any launch date or event the campaign supports
Don’t have every answer yet? That’s fine. Scope, timing, and pricing are discussed for each project.
How it starts
Every project is scoped to your business. Nothing here is a fixed package: deliverables, approvals, timing, and pricing are discussed with you directly.
01
Share the goal
Email Maria about what you want to feature and who you want to reach.
02
Match and plan
Discuss creators who fit, the brief, and the timing for your campaign.
03
Create and share
Creators make the agreed content, with creative direction and coordination from the team.
The Mr. Collective in action.
Portfolio entries that used this kind of work.
Pair it with
Other ways we connect.
Most brands combine offerings. Start with one, or let us connect the pieces.
Mr. Creative
Content Production & Social Media Management
Cinematic video, photography, and a thoughtfully managed social presence, from concept to publication.
Mr. Social
Events & Experiences
Launch parties, private dinners, community gatherings, and brand activations that bring people together.
Mr. Connected
Brand Partnerships
Purposeful sponsorships and collaborations that connect brands, venues, and organizations.
A Few Things to Know
Straight answers about how Mr. Marketing Group works.
Our four offerings bring together content production and social media through Mr. Creative; UGC and influencer marketing through The Mr. Collective; events and experiences through Mr. Social; and brand partnerships through Mr. Connected.
Still deciding? Maria can tailor a proposal to your brand.
UGC & Influencer Marketing
Ready to start with The Mr. Collective?
Email Maria with a short note about your business, what you need, and your timing. Or call if you would rather talk it through.